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Concept |
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Sweets
From Heaven stores sell bulk candy, “nostalgic” candies, small
toys, plush items (i.e.Beenie Babies and the like) and soft
drinks.
In some stores ice-cream, cotton candy, popcorn and caramel
apples. Offered in a themed environment providing a fun and
enjoyable experience for children and adults of all ages. We
strive to identify new trends in
Candy and Gifts and stocks these items in our Stores before they
may be widely available elsewhere, giving customers a reason to
visit our Stores frequently, to discover the latest trends in
Candy and Gift items. Each
store feature bright color, music, decorative pieces that
suggest imitation candy-making machines and an “amusement park”
atmosphere for children and adults to enjoy while they shop. |
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Growth Plans |
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No of existing stores 2
No of stores opening in 2004 5
No of stores planned for 2005 10
No of stores planned for 2006 10 |
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Geographic area of interest |
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All states in Malaysia,
currently in Kuala Lumpur City Center and Klang Valley |
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Optimal Store Size |
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. 120 sq feet to 250 sq feet
for Kiosk Type
. 300 sq feet to 800 sq feet for In Line Store |
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Preferred Locations |
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Major regional, Super
Regional Mega Malls, high end high traffic outlet centers,
location near center court or children’s areas i.e. playgrounds,
clothing games etc. In smaller centers should be only carry bulk
candy venue. |
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Desired co-tenants |
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Major department stores
preferably higher end, not discounters. |
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Desired Terms |
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Initial 5 years lease term
with two 5 year renewals. |
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